Brilliant Blog

Client Consultation Skills Every Lash Artist Needs | Ep 31

Client Consultation Skills Every Lash Artist Needs | Ep 31

The Client Conversations Your Lash Training Didn't Cover Most lash training programs are excellent at the technical side. Technique, mapping, isolation, curl selection -- these are usually covered well. But... Read More
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Rating Our Old Lash Sets: What We'd Do Differently | Ep 30

We Rated Our Old Lash Sets (And We're Not Hiding Anything) If you've been lashing for more than a year, you have a folder on your phone that you hope... Read More
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Rating Our Old Lash Sets: What We'd Do Differently | Ep 30
The Entrepreneur Mindset: Redefining Success and the Invisible Hours

The Entrepreneur Mindset: Redefining Success and the Invisible Hours

What Does Running a Lash Business Actually Look Like? In one of their most personal episodes yet, Danielle and Ashtyn put themselves in the hot seat. No guests, no product... Read More
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Lash Artist Content Ideas for July and August: Your Free Calendar

No Excuses for Not Posting This Summer Ashtyn built you a content calendar. A full Monday-through-Friday posting plan for July and August, with content ideas designed to grow your following,... Read More
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Lash Artist Content Ideas for July and August: Your Free Calendar
5 Rules for the Lash Industry: What Should Actually Change

5 Rules for the Lash Industry: What Should Actually Change

The Lash Industry Has Some Problems No single person runs the lash industry. That is both the freedom of the profession and, as Danielle and Ashtyn point out in this... Read More
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25 Would You Rather Questions for Lash Artists (With Real Answers)

25 Lash Artist Dilemmas. No Right Answers. Unfiltered Takes. In Episode 26 of Behind the Brilliance, Danielle and Ashtyn played Would You Rather: Lash Artist Edition. Twenty-five rapid-fire questions about... Read More
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25 Would You Rather Questions for Lash Artists (With Real Answers)
5 Factors That Affect Lash Retention (And How to Fix Them)

5 Factors That Affect Lash Retention (And How to Fix Them)

Retention Is a System "Retention isn't always determined by one thing alone. It's a system. It's a collaboration of efforts." That is how Danielle opens Episode 25 of Behind the... Read More
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Lash Lift Dos and Don'ts From Three Professionals

Watch the episode: <iframe width="560" height="315" src="https://www.youtube.com/embed/UqOi3pXFMGY?si=ZVdXSyrCHg1WGEOP" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> What Happens When Three Lash Professionals Sit Down and Talk... Read More
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Lash Lift Dos and Don'ts From Three Professionals
What Makes a Good Lash Educator vs. a Good Lash Marketer

What Makes a Good Lash Educator vs. a Good Lash Marketer

Watch the episode: <iframe width="560" height="315" src="https://www.youtube.com/embed/wcNX6VC68ho?si=C5lqIJ0K1Z9Gf9Yu" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>   Everyone Wants to Be a Lash Educator Right Now... Read More
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