How to Build Client Loyalty as a Lash Artist
How to Build Client Loyalty as a Lash Artist: The Retention Playbook This is Part 2 of the client retention series. Part 1 is Episode 9. The Client Who... Read More
Brilliant Blog
Holiday Content Calendar for Lash Artists
The Holiday Content Calendar for Lash Artists: Strategy That Works Every Year Why the Hardest Part of Marketing Isn't the Execution Ashtyn named the real problem in the first few... Read More
Inside the Brilliant Lash Lift and Tint Kit
Inside the Brilliant Lash Lift and Tint Kit: Built for Lash Artists Who Actually Care Why We Built Our Own Lash Lift Kit The question that started the whole formulation... Read More
Social Media Strategy for Lash Artists in 2025
The Social Media Playbook for Lash Artists in 2025 Stop Winging It: The Case for Batching Your Content Most lash artists post when they remember to. That inconsistency shows, and... Read More
Lash Mistakes Every Artist Makes and How to Fix Them
Every lash artist has a story they don't post on Instagram. In Episode 3 of Behind the Brilliance, Danielle and Ashtyn did something most lash artists don't: they told the... Read More
Softline Lashes vs. The Competition: What Actually Makes a Great Volume Lash Extension (And How to Choose the Right Curl for Every Eye Shape)
Most lash brands would never put their product next to a competitor's in a live demo. We did. In Episode 2 of Behind the Brilliance, Danielle and Ashtyn put Softline,... Read More
Behind the Scenes: Brilliant Lash Pro Tests Brown Lash Samples Live (And They Might Be Joining the Line)
Most lash brands would never open samples live on camera. We did. In Episode 4 of Behind the Brilliance, Danielle and Ashtyn received samples of three potential new Brilliant Lash... Read More
The Truth About Lash Adhesive Retention: Why You Don't Need a Bonder, the 4-Week Rule, and How to Choose the Right Formula for Your Salon
In Episode 1 of Behind the Brilliance, Danielle, founder of Brilliant Lash Pro, 17-year lash artist and educator of 14 years, breaks down everything she knows about lash adhesive: the... Read More
Just completed your Lash Training? Tips for new Lash Artists
Congratulations on completing your training! We love to help set new lash artists up for success, and love your feedback! First off, make sure you register for the Adhesive Monthly... Read More