Brilliant Blog

Are Lash Bonders Necessary? The Truth About Retention

Are Lash Bonders Necessary? The Truth About Retention

Are Lash Bonders Actually Necessary? It's one of the most polarizing products in the lash industry: the bonder. Lash brands sell it as a retention booster, a finishing step, a... Read More
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January-February Content Calendar for Lash Artists

The January-February Content Calendar for Lash Artists Why Lash Artists Struggle With Content in January and February The post-holiday slump is real. Bookings can soften, motivation dips, and the blank... Read More
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January-February Content Calendar for Lash Artists
2026 Lash Business Goals: Revenue, Boundaries, Client Experience & How to Build Without Burning Out

2026 Lash Business Goals: Revenue, Boundaries, Client Experience & How to Build Without Burning Out

2025 was a year. This is what we're doing differently in 2026. In Episode 11 of Behind the Brilliance, Danielle and Ashtyn share the business strategies they're bringing into the... Read More
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How to Build Client Loyalty as a Lash Artist

How to Build Client Loyalty as a Lash Artist: The Retention Playbook This is Part 2 of the client retention series. Part 1 is Episode 9.   The Client Who... Read More
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How to Build Client Loyalty as a Lash Artist
Holiday Content Calendar for Lash Artists

Holiday Content Calendar for Lash Artists

The Holiday Content Calendar for Lash Artists: Strategy That Works Every Year Why the Hardest Part of Marketing Isn't the Execution Ashtyn named the real problem in the first few... Read More
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Inside the Brilliant Lash Lift and Tint Kit

Inside the Brilliant Lash Lift and Tint Kit: Built for Lash Artists Who Actually Care Why We Built Our Own Lash Lift Kit The question that started the whole formulation... Read More
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Inside the Brilliant Lash Lift and Tint Kit
Social Media Strategy for Lash Artists in 2025

Social Media Strategy for Lash Artists in 2025

The Social Media Playbook for Lash Artists in 2025 Stop Winging It: The Case for Batching Your Content Most lash artists post when they remember to. That inconsistency shows, and... Read More
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Lash Mistakes Every Artist Makes and How to Fix Them

Every lash artist has a story they don't post on Instagram. In Episode 3 of Behind the Brilliance, Danielle and Ashtyn did something most lash artists don't: they told the... Read More
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Lash Mistakes Every Artist Makes and How to Fix Them
Softline Lashes vs. The Competition: What Actually Makes a Great Volume Lash Extension (And How to Choose the Right Curl for Every Eye Shape)

Softline Lashes vs. The Competition: What Actually Makes a Great Volume Lash Extension (And How to Choose the Right Curl for Every Eye Shape)

Most lash brands would never put their product next to a competitor's in a live demo. We did. In Episode 2 of Behind the Brilliance, Danielle and Ashtyn put Softline,... Read More
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