Brilliant Blog

How the LashCon Founders Built Community - and Why Beauty Business Must Pivot

How the LashCon Founders Built Community - and Why Beauty Business Must Pivot

They Were the Outsiders. Then They Built LashCon. Before LashCon became a destination for lash artists from around the industry, its founders were trying to solve a much more personal... Read More
Posted on

How to Build Lash Clientele After Moving to a New City

Building a full client book once is hard. Building it a second time in a city where almost nobody knows you is something else entirely. In Episode 33 of Behind... Read More
Posted on
How to Build Lash Clientele After Moving to a New City
How to Fill Your Lash Books: 5 Strategies That Work | Ep 32

How to Fill Your Lash Books: 5 Strategies That Work | Ep 32

5 Strategies to Fill Your Lash Books (That Most Artists Overlook) Slow seasons happen. New artists feel them first, but they are not the only ones. Even seasoned lash artists... Read More
Posted on

Client Consultation Skills Every Lash Artist Needs | Ep 31

The Client Conversations Your Lash Training Didn't Cover Most lash training programs are excellent at the technical side. Technique, mapping, isolation, curl selection -- these are usually covered well. But... Read More
Posted on
Client Consultation Skills Every Lash Artist Needs | Ep 31
Rating Our Old Lash Sets: What We'd Do Differently | Ep 30

Rating Our Old Lash Sets: What We'd Do Differently | Ep 30

We Rated Our Old Lash Sets (And We're Not Hiding Anything) If you've been lashing for more than a year, you have a folder on your phone that you hope... Read More
Posted on

The Entrepreneur Mindset: Redefining Success and the Invisible Hours

What Does Running a Lash Business Actually Look Like? In one of their most personal episodes yet, Danielle and Ashtyn put themselves in the hot seat. No guests, no product... Read More
Posted on
The Entrepreneur Mindset: Redefining Success and the Invisible Hours
Lash Artist Content Ideas for July and August: Your Free Calendar

Lash Artist Content Ideas for July and August: Your Free Calendar

No Excuses for Not Posting This Summer Ashtyn built you a content calendar. A full Monday-through-Friday posting plan for July and August, with content ideas designed to grow your following,... Read More
Posted on

5 Rules for the Lash Industry: What Should Actually Change

The Lash Industry Has Some Problems No single person runs the lash industry. That is both the freedom of the profession and, as Danielle and Ashtyn point out in this... Read More
Posted on
5 Rules for the Lash Industry: What Should Actually Change
25 Would You Rather Questions for Lash Artists (With Real Answers)

25 Would You Rather Questions for Lash Artists (With Real Answers)

25 Lash Artist Dilemmas. No Right Answers. Unfiltered Takes. In Episode 26 of Behind the Brilliance, Danielle and Ashtyn played Would You Rather: Lash Artist Edition. Twenty-five rapid-fire questions about... Read More
Posted on